Brand Activation Manager - กรุงเทพมหานคร, ประเทศไทย - Argyll Scott

Argyll Scott

บริษัทที่ผ่านการตรวจสอบ

กรุงเทพมหานคร, ประเทศไทย

2 สัปดาห์ที่แล้ว

โพสต์โดย:

ณัฐศิริ ชูแสง

ผู้สรรหาบุคลากรทางคนเพื่อ beBee

คำอธิบาย

Our client is one of global liquor businesses. They are actively looking for
_Brand Activation Manager _to support the business.

Key Accountabilities / Responsibilities

Strong knowledge in understanding local market, shopper, and consumer insights to input into local brand planning and execution.
Develop a clear understanding of the role of brands in the market, their lifecycle stages, and the tools available to drive sales and equity gains, with a focus on delivering exponential growth.
Build and maintain strong relationships with local agency partners to optimize the delivery of activities and facilitate effective and timely communication.
Collaborate with the inmarket Channel Activation Manager and Portfolio Manager to ensure that the rolling execution activity plan aligns with the approved local Brand plans.
Adapt brand guidelines and plans to meet the needs of the local market and ensure accountability for all brand plan executions, spend allocation, and effectiveness tracking of plans.
Manage and control the A&P budget in line with allocation received from the Regional Marketing Team and Country Manager.
Evaluate the effectiveness of key programs and initiatives, and identify opportunities for continuous improvement.
Analyze and propose new and effective marketing platforms to maximize consumer reach and brand awareness, including recommendations on investment to the Portfolio Manager, based on competitor activities and market intelligence.
Monitor and report on competitor activity and market intelligence, including promotions, prices, and deals, and evaluate their impact on our brands and plans, making recommendations to respond appropriately.
Collaborate with the Channel Activation Manager to develop integrated activity plans for signoff during Lockdown Meetings and Cycle Briefings to the Commercial team, ensuring that detailed channel mechanics, A&P, and KPIs are based on insights with clear barriers to overcome.

Desired Skills & Experience