Parawee Charoenwong

I am Visual Merchandiser with experience across Amorepacific (Innisfree), ALDO, and department store retail, I have developed and executed impactful in-store displays, seasonal windows, special visibility highlights, and promotional materials, lead new store openings and rebranding projects, coordinated with HQ, suppliers, and internal teams, and produced digital and print creative assets.

I am confident my expertise in visual merchandise and creative design can enhance organized presence and customer experience, and I would welcome the opportunity to contribute to your team.

AMORE PACIFIC THAILAND (Innisfree Brand)
Senior Visual Merchandiser Thailand.
(2022 - Present)

Visual Merchandising & Brand Identity
• Develope and implement brand identity and visual concepts for stores and shop-in-shop locations, including display materials, print advertisements, leftlet, layouts,packaging, and seasonal/festive themes.
• Lead visual merchandising strategy across all Thailand stores, ensure alignment with HQ guidelines while adapt designs to local market preferences.
• Design hero product displays and in-store visibility to highlight priority SKUs, drive sales, and Visual Commercial
• Create VM training manuals and conduct training for sales associates to elevate visual presentation and ensure consistent execution across stores.
• Regularly ensure stores to maintain VM standards and identify opportunities to improve visual impact.

Store Openings & Renovations
• Manage new store openings from concept to execution, including with planogram creation, custom in-store visual design, furniture and fixture production files, landlord meetings, design approvals, and final shop handover.
• Coordinate with HQ (Korea) to align store layouts and VM concepts while leading localize adaptations to suit the Thai market.
• Oversee rebranding projects (e.g., Innisfree Rebrand), manage all interior and exterior updates, display racks, and hero product highlight designs in collaboration with landlords and internal teams.
• Create and execute special event visuals for retail partners (Eveandboy, Beautrium), including design, approvals, production, and onsite setup. 

Special Projects & Retail Partner Activations
• Design custom planograms and shelve for retail partners (Watsons) in alignment with contractual agreements, manage all design and production files.
• Develop local packaging designs for special sales at partner stores, include production files and display planograms.

Cross-Functional Coordination
• Liaise with suppliers to ensure production deadlines and quality print standards.
• Coordinate with cross-functional teams and external stakeholders to ensure brand consistency and timely execution across all projects.

ALDO (MONTREAL THAILAND)
Senior Visual Merchandiser Thailand.
(2015 - 2022)

Visual Merchandising & Store Presentation
• Direct visual presentation and merchandise displays across all ALDO stores in TH, ensure strict adherence to brand standards and visual merchandise strategy.
• Coordinate store displays and layouts in alignment with global VM guidelines, adapt to local trends to enhance consumer engagement.
• Partner with Operations and Marketing teams to execute promotional campaigns and drive product visibility, productivity, and sales contribution.
• Manage and monitor seasonal in-store collateral and promotional activities to support key product launches and retail campaigns.

Store Openings & Projects
• Lead new store opening projects from planning to execution, including layout coordination, fixture placement, and visual setup.
• Design and execute special enhancement displays and coordinate with suppliers for high-quality installation.
• Create temporary floor plans for clearance / liquidation areas and collaborate with merchandise teams to optimize inventory presentation.

Training, Budget Management & Reporting
• Develop VM training manuals and conduct train for new hires to ensure consistent brand presentation.
• Prepare weekly VM performance reports for brand principals to identify opportunities and improve store performance.
• Manage and allocate the annual VM budget, optimize resources for maximum impact.

Creative Design & Collateral

• Produce a variety of creative assets including EDMs, façade posters, hoarding graphics, social media advertising, mono-brand website pages, and promotional signage.

EMPORIUM DEPARTMENTSTORE
Graphic Design
(2015)

Visual Merchandising & Display

• Design and decorate seasonal window displays following current fashion and retail trends to highlight key products and increase customer attraction.
• Assiste in create in-store visual displays that aligne with brand and department store guidelines.
• Support visual merchandise team in setup, maintenance, and seasonal changeovers to ensure visual presentation.

EDUCATION

2017 - 2020
Master of Industrial Education Technology of Industrial Product Design
King Mongkut Of Technology Ladkrabang

2010 - 2015
Industrial Design Education
King Mongkut Of Technology Ladkrabang

2007 - 2010
Sainampeung School