pitchayapat chonpracha

With over ten years of experience in FMCG where I am passionate about in Consumer and Sensory Insight (CSI). I've been working on a multidisciplinary project to build the foundation for consumer research by using sensory and emotional cues to drive product insight through both quantitative and qualitative methodologies, with the goal of ensuring that the contribution concept and product were properly designed and that the end-customer expectation was met. More specifically, one of my main success factors is motivating and inspiring my team to achieve their goals and be the best they can be while focusing intently on delivering on the strategic purposes of the company's end goal.

• Establish and implement sensory discipline and initiate trained panel
• Drive consumer research for new product opportunity 

1. 2015-2019       Louisiana State University (USA)      Doctoral Degree: Nutrition & Food Science Area: Sensory & Consumer Science
2. 2006-2009       Kasetsart University   Master Degree: Agro-Industry Area: Product-Development
3. 2002-2006       Kasetsart University   Bachelor Degree Area: Biotechnolog