TAE HATTAKAN

My name is Hattakan Wawngram, a live streaming with over 3 years of experience in live streaming strategy, including Live Sale and Affiliate Live for E-commerce brands. Skilled in developing product live-stream scripts and flows that align with brand identity, while effectively coordinating marketing teams and managing live production crews. Proficient in Obs Studio / Google Workspace, Canva, and Seller Center with a strong understanding of performance-driven live commerce operations.

I’m passionate about creating designs and content that inspire people, and I’m always looking for new challenges where I can combine my marketing knowledge and creative skills to help brands grow and stand out.

Key Responsibilities:

• Hosted and managed live streaming sessions to promote and sell products.
• Monitored live streaming
• Analyzed dashboard data to evaluate sales and adjust strategies accordingly.
• Coordinated and maintained communication between brand partners and TikTok Shop partner
• Managed and coordinated live streaming operations, including Technical, Live Support, Production, and Host teams.
• Managed ads optimization to achieve TTAM and GMV Max performance goals.
• Collaborated with AE , Marcom to plan and execute promotional activities.
• Prepared performance reports , suggested and proposed improvement plans to enhance live streaming efficiency and results.
• Recruited and hired personnel related to the field to enhance the company’s capabilities.
• Briefed promotion details and live content information to internal teams and KOLs..
• Troubleshot and resolved real-time technical issues during live sessions

Additional Responsibilities:

• Worked directly with senior management to brainstorm ideas and contribute to company development.
• Provided consultation and professional guidance to brands on live streaming strategies and industry best practices before joining company live sessions.
• Reviewed and approved video content, posts, and graphics before publishing on media platforms.
• Approved the procurement of equipment for live streaming operations.

University of the Thai Chamber

Major in Broadcast and Media Communication Innovation