Thanisorn Jirawattanaphan

An enthusiastic, diligent and self-motivated individual, with a can do mindset and a desire to learn. I am a strong team player who also strives while working independently. Fluent in both Thai and English, I have great organisational and people skills as I have demonstrated in my past various work experiences.

10/2022 - 03/2023

Content Marketing Manager | Xiao Hong Shu (Galapand) - Thailand

• Researched the current trends. Designed and executed social media themes,
• topics and 100+ compelling contents.
• Implemented strategies focused on influencer marketing and content marketing resulted in gaining over 6,000+ followers from ground zero on company's social media platforms (Instagram, Facebook and Twitter) with 20,000+ engagements within three months.
• Acquired over 1,000+ new creators for the platform and maintained good relationship with existing creators. Led and organized a creators gathering event with 40 attendees.
   

02/2022 - Now

Founder | THANII Swimwear - Thailand

THANII creates eco-friendly swimwear that aims to trend wearing sustainable swimwear as regular daywear, as a movement to slow down fast fashion.

• Designed and worked with the manufacturer to create 8 swimsuit patterns.
• Led all the digital campaigns and influencers marketing to promote the brand. Implemented social media strategies and plans to attract potential clients and increase brand awareness. Increased the number of account followers by 220% on Instagram within 3 months.
• Arranged a deal with Lazada Thailand as one of the LazInStyle official partnered brands. Negotiated and partnered with a multi-brand activewear store (Sommer Athleisure & Co.) in Singapore to display and sell the products at the store.
   

02/2021 - Now

Founder | GLOWP Skincare Thailand - Thailand GLOWP is an affordable organic skincare based in Thailand.

• Worked with the laboratory to formulate the recipes for natural based skincare products (Toner&Serum).
• Researched and executed a business plan with a strong emphasis on growth customer retention and customer service. Increased conversion rate and traffic through social media marketing and influencers marketing.
• Negotiated and partnered with a multi-brand cosmetic store (Castle C) in Bangkok to display and sell the products at the store.
   

09/2020 - 01/2021

Business Development Executive | W.Media - Singapore

• Fully in charge of Cloud and Datacenter markets in Thailand, Malaysia, and
• Singapore - Marketing, Sales, Project Management, Customer service etc.
• Sourced and engaged potential clients in Tech-industries for online and offline events and digital marketing
• Attend conferences and meetings and act as official translator to mediate discussion.
   

09/2018 - 09/2020

Flight Attendant| Singapore Airlines - Singapore • Worked and served on board across 32 countries.

• Promoted passenger and crew safety by maintaining airline and federal aviation regulations at all times. Dealt with mechanical and passenger emergencies according to standards.
 

10/2016 - 09/2018

Co-Founder|Flatwhite Cafe and Restaurant - Bangkok, Thailand

• Organised approximately 1.3 million THB in funding to launch 55-seat restaurant
• while taking care of market research, advertising, designs and sales.
• Built and maintained loyal, long-term customer relationships through effective account management and good customer service (with an average of 150 customers per day).
• Directed social media, digital marketing strategy, and gathered and evaluated promotional data to improve future planning.
   

06/2017 - 10/2017

Digital Marketing Project Manager|Bchu Runway - Bangkok, Thailand

• Led the project "CU to Bchu Girls". Developed creative digital content and unique campaigns to drive brand exposure. Increased company’s facebook reach and engagement by 40% and increased sales by 20% in 4 months.
• Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
• Developed storyboard, planned shoots, casted models and oversaw set up for filming.

Bachelor of Arts: Communication Management | Chulalongkorn University
• 3.35 GPA (2nd class honour degree)