Head of E-Commerce - Phra Khanong, Bangkok
1 เดือนที่แล้ว

Job summary
The Head of E Commerce is responsible for developing the overall e commerce strategy for Thailand including expanding potential sales channels beyond Shopee LAZADA TikTok shop Define annual growth targets and category plans based on market trends and competitive insights Manage budgeting cost control and profit objectives Plan the product portfolio for Anime ACG merchandise including figurines collectibles badges cards blind boxes models and limited edition IP items Analyze user demand and trending IPs such as Honkai Star Rail Genshin Impact Jujutsu Kaisen and develop new product introduction plans Monitor product performance on a daily and weekly basis according to business needs sales inventory turnover margin exposure product aging and optimize assortment accordingly Develop platform marketing strategies including shop campaigns platform promotions livestreaming and TikTok KOL KOC collaborations Drive user growth through acquisition retention membership programs fan community engagement Lead Anime ACG content marketing initiatives such as UGC character driven content IP trend leveraging co branded activities Oversee daily operations including product listing pricing inventory management customer service order processing Coordinate with warehouse partners to improve fulfillment efficiency SLA performance returns exchanges packaging quality Optimize store operations to improve conversion rates traffic efficiency overall store ratings Communicate collaborate with IP licensors rights holders from Thailand Japan China Korea Track supply chain progress procurement inbound arrivals quality control inventory planning Plan new product orders based on sales history IP trends product strategies Analyze key business metrics GMV margin traffic conversion AOV inventory turnover Monitor competitor activities market trends hot products in the Anime ACG category Prepare business reviews actionable reports daily or weekly basis Manage the e commerce team merchandising operations design content customer service warehouse coordination Set team KPIs training plans performance evaluations Establish efficient workflows enhance team execution Requirements Bachelor degree or above in Marketing Ecommerce International Business Management related fields At least 5 years in Ecommerce at least 2 years in team leadership Strong understanding of Thai ecommerce ecosystem Shopee Lazada TikTok Shop Experience in anime gaming pop culture merchandise analysis is a plus Basic English communication Chinese is a plus
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