- Develop and lead overall brand strategy and marketing communication across all brands, with full ownership of end-to-end Go-to-Market (GTM)
initiatives, from planning and feasibility assessment through execution and post-launch optimization. - Own product and business launch communication planning, working closely with Product Development and Commercial teams to translate insights and business objectives into clear positioning, messaging, and storytelling.
- Build and define brand strategy, brand architecture, tone of voice, and communication frameworks, including creating brand guidelines from scratch where no global guidance exists.
- Act as brand guardian, ensuring all messaging and creative outputs across channels (social media, PR, influencers/KOLs, marketing materials, events, exhibitions, and partner touchpoints) are consistent with brand positioning and values.
- Define and oversee social media and digital communication strategies as part of an integrated brand communication approach, including content direction and community engagement.
- Lead and coordinate internal Creative Design and Customer Engagement teams, as well as external agencies, establishing workflows, processes, and quality standards.
- Partner closely with Commercial and Business Development teams to support offline sales channels, B2B opportunities, and corporate partnerships through aligned marketing communication.
- Provide communication direction and brand assets for offline brand presence, including events, exhibitions, and retail partnerships.
- Track, analyze, and report marketing communication performance, focusing on brand health, awareness, engagement, and campaign effectiveness.
- Manage and monitor marketing communication budgets, priorities, and resource allocation to ensure alignment with business objectives.
- Bachelors degree in Marketing, Communications, Business, or a related field.
- Minimum years of experience in marketing, brand management, or marketing communication roles.
- Proven experience owning and executing GTM initiatives end-to-end, with full accountability for outcomes.
- Strong expertise in brand strategy, brand governance, and brand building, especially in environments without existing global guidelines.
- Solid experience in PR, influencer/KOL management, and agency collaboration.
- Ability to thrive in a fast-paced, evolving environment, with strong awareness of consumer trends and digital platforms.
- Comfortable making decisions with incomplete data; agile, test-and-learn mindset.
- Strong strategic, analytical, and problem-solving skills, balancing long-term brand building with short-term business impact.
- Excellent communication skills in Thai and English.
- Experience building systems, workflows, and marketing frameworks from scratch
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Marketing Manager - Bangkok, Bangkok, Thailand - OLYMPIA Recruitment
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2 วันที่แล้ว
คำอธิบาย
Location: Bangkok
Industry: E-commerce / Consumer Brands / Lifestyle
Reporting to: Country Director
About the Company
Our client is a fast-growing, entrepreneurial company operating across Asia, with a diverse portfolio spanning e-commerce, consumer lifestyle products, and brand-driven businesses. The organization is known for building brands from the ground up and fostering a hands-on, ownership-driven culture.
Role Overview
The Marketing Manager will own and lead end-to-end brand and marketing communication strategies across multiple brands. This role requires a strong builder mindset, with full ownership of go-to-market (GTM) initiatives, brand development, and integrated communication execution in a dynamic, fast-paced environment.
Key Responsibilities
Qualifications & Experience
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Marketing Manager/ Assistant Marketing Manager
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