Senior Manager Digital and Content Marketing - กรุงเทพมหานคร, ประเทศไทย - Centara Hotels & Resorts
คำอธิบาย
BASIC FUNCTION:
ROLE & RESPONSIBILITIES- Owner of Annual Digital Content plan encompassing. EDM, Journal, 3rd party content building, Corporate comms. SEO, on-page & technical execution project lead CMS functional optimization Maintain and continuously seek to improve content on brand website and booking engine via the use of CMS, widget tools, and etc. Active liaison with properties to ensure property level website content appraised and updated. Advisory to properties on maintenance of high OTA content scores. Project lead for related website evolution projects. Booking engine content + visual assets optimization. Reporting compilation for management, properties Ensure optimal user journey from acquisition channels to booking confirmation. Assurance of advertising and visual assets compliance with Brand guidelines. User generated content usage and privacy concern responsibility. Monitoring of key demand generation and conversion metrics. Participate in the elaboration of web template layout, campaign mechanics and marketing content calendar. Co-operation with PR, Social, CRM, Loyalty and Marketing services to assure alignment and efficiency. Manage relationships with 3rd party vendors. Manage a team of marketers. Management of shared Data Analysis resource with Web Development Senior manager Offer pertinent insights to analysis and development team to facilitate insightful marketing decisions.
REQUIREMENTS- 5+ years' experience in digital marketing, in hotels a significant advantage Knowledge of Digital demand generation tactics, SEO and Content marketing tactics Strong command of English and Thai Proactive, positive & can-do attitude Diligent and organized.
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