Store Director, Bangkok Siam Paragon - Bangkok, Central, Thailand - Hermes

    Hermes
    Hermes Bangkok, Central, Thailand

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    Description

    MAJOR RESPONSIBILITIES

    Define & Develop Store Strategy

    • Identify & establish the store's identity and singularity
    • Discover new opportunities in the market through competitor and market analysis
    • Establish store strategy to achieve the commercial target in different product segments
    • Establish a merchandising/product strategy for the store responsible
    • Create the customer development strategy including clientelling

    Sales Development and Management 

    • Work closely with managers and teams to achieve sales targets and ensure customer growth
    • Identify the potential product segment and develop them as a store differentiation strategy
    • Ensure the product mix is healthy and balanced
    • Monitor and advise if the sales incentive is working properly to motivate store staff
    • Ensure consistency across the store regarding sales strategy, customer service, product delivery, and all topics linked to Hermès business activity and image
    • Work closely with the CX and Communications team for in-store animations or communication activities to ensure that brand/event objectives are clearly understood and executed

    Customer Relation Management

    • Maintains close contact and assists sales management with top-tier customers
    • Supervise store's CRM in line with company direction and guidelines
    • Support store team to find the potential area by having regular basis analysis and meetings
    • Propose retail activity for clientelling and support implementation to optimize the result 

    Manage Operational Effectiveness 

    • Lead activities associated with new store launches and renovations.
    • Together with the Merchandising Department, closely monitor the sell-through results and develop action plans 
    • Acts as the liaison between stores and corporate functions such as Retail Operations, Call Center, SAV, Merchandising, Communication, Store Maintenance and HR for store-related issues or projects.
    • Ensure all operational procedures are correctly implemented including sales, discounts, transfer, and stock adjustment
    • Ensure store environment is in line with company's standard of daily operation. (VM, Security, etc)

    Team Management and Development 

    • Headcount control within budget for store team
    • Assess structure, and staffing arrangement to match with traffic/sales trend and improve productivity
    • Lead and motivate each sales team to grow their overall capability and competency
    • Provide leadership, guidance, and management to store staff
    • Develop the capability of the store management team by the requirements of the organization

    Client Service Management

    • Reinforce the standards and guide the store to improve service quality through Hermès Gestures
    • Supervise the resolution of all client problems and complaints quickly and effectively

    REQUIREMENTS & CAPABILITIES

    • More than 8-10 years of relevant experience in high-end fashion, luxury industry or in similar capacity
    • Experience in a management role with a strong track record of delivering results
    • Strong people management skills including being a good communicator and coach and the ability to manage relationships at different levels
    • Cross-functional working skills (across multiple levels of management and ability to work with diverse cultures)
    • Good analytical skills
    • Service- and customer-oriented (internal and externa customers), with excellent communication skills
    • Business acumen/business Ethics
    • Fluent in Thai and English

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