- Identify & establish the store's identity and singularity
- Discover new opportunities in the market through competitor and market analysis
- Establish store strategy to achieve the commercial target in different product segments
- Establish a merchandising/product strategy for the store responsible
- Create the customer development strategy including clientelling
- Work closely with managers and teams to achieve sales targets and ensure customer growth
- Identify the potential product segment and develop them as a store differentiation strategy
- Ensure the product mix is healthy and balanced
- Monitor and advise if the sales incentive is working properly to motivate store staff
- Ensure consistency across the store regarding sales strategy, customer service, product delivery, and all topics linked to Hermès business activity and image
- Work closely with the CX and Communications team for in-store animations or communication activities to ensure that brand/event objectives are clearly understood and executed
- Maintains close contact and assists sales management with top-tier customers
- Supervise store's CRM in line with company direction and guidelines
- Support store team to find the potential area by having regular basis analysis and meetings
- Propose retail activity for clientelling and support implementation to optimize the result
- Lead activities associated with new store launches and renovations.
- Together with the Merchandising Department, closely monitor the sell-through results and develop action plans
- Acts as the liaison between stores and corporate functions such as Retail Operations, Call Center, SAV, Merchandising, Communication, Store Maintenance and HR for store-related issues or projects.
- Ensure all operational procedures are correctly implemented including sales, discounts, transfer, and stock adjustment
- Ensure store environment is in line with company's standard of daily operation. (VM, Security, etc)
- Headcount control within budget for store team
- Assess structure, and staffing arrangement to match with traffic/sales trend and improve productivity
- Lead and motivate each sales team to grow their overall capability and competency
- Provide leadership, guidance, and management to store staff
- Develop the capability of the store management team by the requirements of the organization
- Reinforce the standards and guide the store to improve service quality through Hermès Gestures
- Supervise the resolution of all client problems and complaints quickly and effectively
- More than 8-10 years of relevant experience in high-end fashion, luxury industry or in similar capacity
- Experience in a management role with a strong track record of delivering results
- Strong people management skills including being a good communicator and coach and the ability to manage relationships at different levels
- Cross-functional working skills (across multiple levels of management and ability to work with diverse cultures)
- Good analytical skills
- Service- and customer-oriented (internal and externa customers), with excellent communication skills
- Business acumen/business Ethics
- Fluent in Thai and English
Store Director, Bangkok Siam Paragon - Bangkok, Central, Thailand - Hermes
คำอธิบาย
DescriptionMAJOR RESPONSIBILITIES
Define & Develop Store Strategy
Sales Development and Management
Customer Relation Management
Manage Operational Effectiveness
Team Management and Development
Client Service Management
REQUIREMENTS & CAPABILITIES