- Research, create and own the product marketing plan for our freshman product.
- Define product positioning, target market & player analysis, competitor analysis and the go-to-market strategy.
- Working with the Head of Marketing and other senior marketing leaders, develop and execute product marketing strategies to drive user acquisition and engagement.
- Working with the Performance Marketing Specialist, develop and implement comprehensive user acquisition strategies across various channels, including paid search, social media, and other performance marketing channels.
- Work closely with game development and LiveOps teams to identify and implement features that drive user retention and monetisation.
- Conduct ongoing competitive analysis and market research to identify trends and insights that inform product and marketing decisions.
- Develop appropriate user acquisition strategies for our mobile products and own the creative and marketing strategies aligned to making our products successful.
- Own, manage, create and execute campaign performance to maximize return on ad spend and support all monetisation efforts.
- Track and analyse all performance and user data to inform your product development and marketing decisions.
- Collaborate with the product and design teams to create compelling marketing assets and optimize user flows.
- Help develop product roadmaps that align with business goals and objectives.
- Collaborate with cross-functional teams within the business including development, senior management, design, community, support and business intelligence to drive product success.
- Track and analyze KPIs and marketing metrics and report to the leadership team; using findings to optimize and improve ongoing and future marketing campaigns.
- Minimum of 6 years experience in product marketing within a mobile gaming environment.
- Strong analytical skills and experience with data analysis tools and platforms
- Experience in creating, executing and managing user acquisition, retention and monetisation strategies.
Excellent communication, presentation and product management skills
- Passion for mobile games with a deep understanding of the mobile gaming ecosystem
- Ability to work independently and collaborate effectively across a variety of teams, disciplines and seniorities.
Previous experience in mobile app marketing or the gaming industry
- Passion for gaming & knowledge of industry trends in your specific job function
- Passion for poker, knowledge of and interest in poker
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Product Marketing Lead - Bangkok, Bangkok, Thailand - Digitech

3 วันที่แล้ว
คำอธิบาย
A bit about this role:
We are looking for a highly skilled and creative Product Marketing Lead who will help drive the success of our user acquisition and retention initiatives. The ideal candidate will have a passion for mobile gaming and will have had experience launching games (preferably within a studio) into app stores.
You will have the opportunity to:
Youll have:
Some extra skills that will give you a competitive advantage:
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