Brand Manager - คลองเตย, กรุงเทพมหานคร, ประเทศไทย - PepsiCo
คำอธิบาย
Responsibilities:
Accountabilities
- Build indepth understanding of snack consumers, including passion points i.e. entertaining, music, sport, gaming platform
- Develop portfolio strategy and concept together with communication campaign to ensure it is unique & in line with global guidelines
- Design the digital strategies, including management of content marketing, social media and brands presence across a range of digital channels and platforms
- Endeavor to stay informed about emerging trends and behaviors in digital marketing as well as technologies that could enhance brands across age group and maximize performance
- Engage with cross functions in identifying market challenges, opportunities as well as make sure the operational efficiency to drive youth platform growth
- Communicate and collaborate with internal key stakeholders including global marketing colleagues, Regional team, Marketing team, Trade Marketing Team, Sales, Design Team, Supply Chain, Finance, Legal, Corporate Affairs (CA) and external parties including Artwork Designer, Printing Supplier, Media and Digital Agencies and Influencers Marketing Agency to ensure their full understanding of defined marketing strategies
- Lead on regular business review and market data report and analysis
- Define success metrics and post launch evaluation and adjust marketing strategies and communication to enhance performance and deliver on operational excellence
Qualifications:
Skill and Qualifications
- Master's degree or Bachelor's or Degree in any fields
- At least 3 years of s experiences as Product/ Brand Management in multinational FMCG companies
- Demonstrate understanding in Digital & performance marketing from strategy into execution
- Strong analytical and project management skills
- Energetic, digital savvy and high learning agility, result driven, selfmotivated, openminded, easily to adapt with changes, collaborative, and good interpersonal skill
- Able to work independently and can deal with ambiguity and changing environments
- Experience in Digital Marketing and Performance Marketing is a plus
- Good command in English
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