- Own and execute end-to-end 360° co-marketing campaigns that deliver win-win outcomes for LINE MAN and partner brands, while supporting team project priorities and execution standards across the team.
- Work closely with and report to the Partnership Marketing Manager and Director of Brand & Marketing Communications, providing clear updates, insights, and recommendations to inform decisions.
- Support day-to-day team operations by coordinating workloads, keeping campaigns moving on time, resolving execution issues, and consolidating performance updates for regular cadence meetings.
- Develop partnership strategies to achieve branding and commercial impact, including top-of-mind awareness, platform and restaurant growth, and targeted brand visibility for LINE MAN's products and services.
- Track, evaluate, and optimize campaign performance against defined KPIs throughout the campaign lifecycle.
- Oversee partnership tracking tools and processes to manage pipelines, support campaign execution and measurement, and generate insights-driven reports with clear, actionable recommendations.
- Collaborate cross-functionally to launch new initiatives and scale ongoing partnership programs.
- Analyze data from multiple media sources (e.g., social platforms, websites, and mobile applications) to identify opportunities and continuously improve branding and partnership effectiveness.
- A minimum of 2-4 years of experience in marketing campaign management, preferably with exposure to partnerships or account management in e-commerce, FMCG, or related industries.
- Strong understanding of marketing funnels, media strategies, relationship management, and local-to-global industry trends.
- Excellent interpersonal and communication skills, with proven project management abilities and experience presenting ideas clearly and confidently.
- Bachelor's degree or higher in business administration, marketing, advertising, economics, or a related field.
- High ownership and growth mindset with a strong commitment to quality and high standards.
- Results-driven and accountable, able to think strategically and creatively, solve complex problems, and thrive in a fast-paced, dynamic environment.
- Excellent verbal and written communication skills in both Thai and English.
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Senior Partnership Marketing Executive - Bangkok, TH - LINE MAN Wongnai
คำอธิบาย
About LINE MAN Wongnai
LINE MAN Wongnai is Thailand's Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
As a Senior Partnership Marketing Executive, you will help shape how LINE MAN shows up in the market through high-impact brand partnerships. You will drive co-marketing campaigns that deliver measurable results, from brand awareness to platform and restaurant growth, working with some of the most relevant brands across industries.
Working closely with cross-functional teams across Marketing, Business Development, PR, Product, Strategy, and external partners from various industries, you will ensure each campaign is strategically sound, operationally strong, and built to perform at scale.
What You'll Do:
What You'll Need:
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