Lead Shell Mobility Thailand's digital strategy to grow brand preference and business performance per business plan.
Aligning with global brand & communications strategies.
Build a strong digital foundation for customer engagement across all touchpoints.
Drive online-to-offline conversion—from mobile to forecourt/storefront.
Manage Shell's digital channels: LINE Official Account, website, Facebook, mobile app etc.
Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
Create seamless customer journeys across digital and physical platforms.
Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
Inspire and manage creative, media, CRM, and digital agencies.
Ensure relevant and effective digital communication.
Lead social media community management and social listening.
Protect and enhance Shell's brand reputation online.
Track digital performance and analyze data for budget and strategy improvements.
Deliver measurable business impact through well-executed digital campaigns.
Coordinate with global and local teams to ensure strategic alignment.
Liaise with internal units (e.g., Corporate Relations, Government Relation, Mobility Sales & Operations, Finance , CP) and cross-functional teams (e.g., NFR, Loyalty, Payment, Brands, Lubricants, Commercial Fuels, Bitumen) to ensure cohesive campaign delivery.
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Digital Marketing - Bangkok - Shell
คำอธิบาย
Bangkok, ThailandJob Family Group:
Sales & MarketingWorker Type:
RegularPosting Start Date:
March 2, 2026Business Unit:
Downstream and RenewablesExperience Level:
Experienced ProfessionalsJob Description:
Overview
The retail and mobility business landscape for petrol stations is evolving rapidly.
To stay ahead in this mobile-first era, Digital Marketing & Communication serves as a strategic platform that drives customer acquisition and boosts visit frequency at retail stations. It plays a critical role in attracting new footfall and deepening customer engagement through targeted digital communication and seamless platform experiences.
The Digital Marketing & Communication Manager will lead Shell Mobility Thailand's digital transformation journey—positioning Shell as the most loved brand. This role will drive customer engagement and sales through innovative digital marketing strategies and integrated online-to-offline experiences.
Key Responsibilities
Strategic Leadership
Digital Marketing & Communication
Customer Experience & Innovation
Media & Campaign Management
Social Media & Reputation
Performance & Optimization
Qualifications
• Bachelor's Degree with 5+ years in Digital Marketing
• Strong commercial, strategic and growth mindset
• Excellent analytical and conceptual thinking
• High level of self-motivation and personal accountability, with the ability to manage multiple priorities and deadlines independently.
• Excellent stakeholder engagement and communication skills, with a collaborative approach to working across global and local cross-functional teams.
• Adaptable to change and fast-paced environments
• Fluent in Thai and English (spoken and written)
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DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.-
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