Product Marketing Manager, Play, South East Asia - Bangkok, Thailand - Google

    Google
    Google Bangkok, Thailand

    2 วันที่แล้ว

    คำอธิบาย
    info_outlineXFor Thailand Applicants:
    Google will be prioritizing applicants who have valid working rights in Thailand and do not require Google's sponsorship of a visa.
    For Vietnam Applicants:
    Please visit this Google Careers posting for the Vietnamese-translated version of this role.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Bangkok, Thailand; Ho Chi Minh City, Vietnam.

    Minimum qualifications:

    • Bachelor's degree or equivalent practical experience.
    • 4 years of experience in marketing working across one or more marketing fields (i.e. gaming, growth, product marketing, brand marketing, social, campaign).

    Preferred qualifications:

    • Experience in partner, or consumer marketing.
    • Ability to adapt communication style to non-native speakers.
    • Ability to distill large amounts of data into observations and actionable insights.
    • Ability to take initiative, leadership roles, and breakthrough thinking and functioning in a dynamic workstream environment.
    • Excellent written and verbal communication skills.


    About the job

    Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

    Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.



    Responsibilities

    • Lead development of annual strategy and plans for Google Play marketing in South East Asia (SEA), and gain alignment with Regional and Global Marketing teams.
    • Manage campaigns and programs across the year, ensure that project management is set up to execute successful campaigns.
    • Collaborate with cross-functional teams and external partners (developers and payment partners) to kickstart experiments and scale programs across SEA for business growth.
    • Establish an understanding of the user base and its similarities and nuances across different countries, through research and data analytics and provide actionable insights to achieve buyer growth.
    • Manage incrementality measurement for the market to ensure that Google is measuring the impact in an accurate and credible manner.

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