Senior Manager, Planning - Bangkok, Thailand - WPP Media

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About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

3 Best things about the job:

1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.

2. Work with best in business media partners & teams.

3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:

In three months:

• Build a solid understanding of the client's business and develop strong working relationships with key client contacts.
• Demonstrate effective collaboration with internal teams and external partners.
• Translate client objectives and business data into actionable media strategies and plans.
• Manage tasks efficiently and meet project timelines.

In six months:

• Establish trust and reliability with clients and internal teams through consistent delivery and proactive communication.
• Take ownership of day-to-day campaign management, providing insightful recommendations with minimal supervision.
• Contribute to campaign briefs with strategic input supported by data and channel insights.
• Ensure media plans align with client goals, KPIs, and budget parameters.

In 12 months:

• Deliver high-quality campaigns that drive measurable business results.
• Contribute innovative ideas and explore new media solutions beyond traditional planning.
• Support the team in developing stronger digital and cross-channel capabilities.
• Play an active role in award-worthy campaign submissions.

Responsibilities of the role:

• Develop and manage media strategies, planning, and execution for assigned brands.
• Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans.
• Set clear campaign objectives, KPIs, and measurement approaches.
• Track and analyze campaign performance to optimize media efficiency and effectiveness.
• Conduct competitive analysis and category reporting to inform planning recommendations.
• Identify opportunities for innovation, partnerships, and new product offerings.
• Maintain good relationships with media partners and negotiate effectively where required.
• Guide junior team members and support their development through coaching and feedback.
• Contribute to continuous improvement of agency processes and best practices.

Skills and Experience

• Bachelor's degree in Communication, Marketing, or a related field (Master's degree is a plus).
• Minimum of 5 years' experience in media planning, or integrated communications.
• Strong understanding of media fundamentals across all platforms, especially digital.
• Proven ability to manage multiple stakeholders — clients, partners, and internal teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong communication, presentation, and organizational skills.
• Fluent English communication skills.

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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