Marketing Dir ector - Bangkok

Job summary

Act as brand custodian, ensuring consistent high-end positioning across all markets and channels Clearly articulate and evolve the brand's core proposition:natural ingredients supported by modern cosmetic technology Balance heritage (23 years) with scientific progress and innovation Ensure all ingredient, efficacy, and wellness claims are accurate, compliant, and evidence-based Translate complex cosmetic technology and R&D concepts into clear, credible consumer messaging Develop brand narratives that connect:Natural sourcing and sustainability Formulation science and clinical or performance benefits Build trust through education transparency authority not hype Define integrated marketing strategies for:Consumer skincare and aroma products Professional spa treatments programs Wellness resort branding demand generation guest experience Ensure product innovation strengthens spa authority wellness experiences Align marketing roadmaps across product launches spa programs resort campaigns Develop global marketing frameworks adaptable across 16 markets Set clear guidelines for science-based claims visual identity brand tone Work closely with distributors to ensure correct product education positioning Support priority markets with launch playbooks performance reviews Lead digital marketing across brand e-commerce spa booking resort platforms Oversee performance marketing content social media CRM Build a unified customer view across product users spa guests resort clients Use data insights to improve acquisition efficiency lifetime value Partner with R&D Product Development Spa Operations Wellness teams to:Define product positioning education Develop spa treatments based on both natural actives cosmetic technology Create signature wellness programs unique to the brand Lead go-to-market strategy for new products treatments resort offerings Ensure pricing packaging merchandising support high-end credibility Position the brand as a trusted authority in natural + scientific skincare wellness Lead global PR expert endorsements educational initiatives Build partnerships dermatologists cosmetic scientists therapists wellness practitioners Represent the brand at industry forums conferences professional events Lead develop global marketing team Brand Digital Spa/Resort Marketing Manage agencies partners strong governance discipline Own marketing budgets planning cycles performance reporting Present brand health innovation impact growth metrics CEO Board Qualifications Experience Bachelor Master degree Marketing Business Life Sciences related field 12–18+ years of marketing experience Senior leadership experience high-end skincare dermocosmetics wellness spa science-driven beauty brands Strong exposure cosmetic technology formulation science clinical positioning Proven experience managing multi-market distributor-led brands Core Competencies Ability bridge nature science in brand storytelling Strong strategic commercial mindset High credibility R&D regulatory professionals Data-driven disciplined decision making Calm confident leadership style suited mature global brand Clear understanding of brands natural + technology differentiation Strong credibility consumers professionals distributors Sustainable growth products spa resorts High-quality execution all 16 markets Loyal customers who trust both brands philosophy results

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