Sales Manager - กรุงเทพมหานคร, ประเทศไทย - Abbott Laboratories
คำอธิบาย
KEY RESPONSIBILITIES & ACTIVITIES- Enable ethical field force to meet regional and team KPIs.
- Analyze market, category and channel opportunities within territory/area using realtime omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
- Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
- Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
- Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success.
- Observe and provide progressive, realtime coaching and feedback to Medical reps on every aspect of the customer engagement process.
- Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products.
- Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area.
- Provide direct, ongoing support to medical reps in the field through collaborative problemsolving, mentoring, coaching, feedback and escalations.
- Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs).
- Work crossfunctionally with Marketing, Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into realworld activities.
- Rolemodel ethical behavior by demonstrating integrity and transparency.
- Act in alignment with compliance and regulatory expectations.
KEY BUSINESS CHALLENGES
- Driving growth and market share across the territory/area in a fastchanging market/environment (i.e., decreasing HCP access, extension of customer relationship to consumers, need for personalization of value).
- Defining and delivering value across a broadening value chain that emphasizes 'nonproduct' value.
- Leveraging digital platforms to drive and support omnichannel customer engagement while at the same time educating and influencing Medical reps and customers to adopt new ways of working and interacting.
- Managing change and navigating ambiguity while motivating, engaging, and gaining commitment from team members
- Using data to remain agile; anticipating and meeting the changing needs of the market/customers to drive results.
- Leading and influencing in a large sales organization, identifying and accessing the right stakeholders to solve issues and drive performance through continuous transformation.
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