brand Manager - คลองเตย, กรุงเทพมหานคร, ประเทศไทย - Berli Jucker Company Limited
1 สัปดาห์ที่แล้ว
คำอธิบาย
Responsibilities:
- Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
- Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
- Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
- Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
- Monitor the market with the specific attention on product's distribution, display, offtake, pricing, product's condition, to propose appropriate corrective measures
- Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
- Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company's objectives & resources, to serve the market need
- Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
- Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives
- Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures
- Propose the product cost saving whenever the opportunity arises
- Effectively plan the production requirement and the consequent optimum inventory level
Qualification:
- Master's Degree in Marketing / Advertising or related field.
- At least 5 years experience in marketing or related field (FMCG is preferable)
- Good creative, interpersonal, negotiation, and compromising skills
- Good planning and management skill.
- Good analytical, problemsolving skills
- Ability to use personal computer
- Good knowledge of written and spoken English
ประเภทของงาน:
งานประจํา
เงินเดือน:
฿80, ฿120,000.00 ต่อเดือน
ประสบการณ์:
- Marketing: 3 ปี (ต้องการ)
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