Marketing Manager - กรุงเทพมหานคร, ประเทศไทย - HAULIO PTE. LTD.

คำอธิบาย

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Strong ability to lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics
• Design, test and evolve lead nurturing tactics
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Bachelor's degree in marketing, business, or related field
• Strong understanding the local Thai market (preferably in the logistics industry)
• Excellent written and verbal communication skills, in both Thai and English
• Knowledge of standard and current SEO best practices, and experience with SEO reporting
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decisionmaking skills
• Metricsdriven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Preferred: Established press and media contacts