KOL & Social Content Planning Manager - Bangkok, Thailand - WPP Media

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About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact
The three best things about the role:
1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
2. Work with best in business media partners & teams.
3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:
In three months:

•    Understanding of categories and brand objectives for the year

•    Proactively take initiative towards agencies goal for the year

In six months:

•    Successfully develop liaisons internally and externally with partners & client

•    Excellent trouble shooter and a backbone for the team.

•    In depth understanding of the In-house products/software's, to demonstrate the same during client conversations

In 12 months:

•    Worked on Award winning work

•    Built high credibility with the team & client

What your day job looks like at WPP Media:
Strategy & Planning

•    Define KOL/advocacy and content strategy aligned with brand objectives (awareness, engagement, conversion, loyalty).

•    Map out KOL tiers (mega, macro, micro, nano, consumer advocates) and assign roles across the funnel.

•    Identify content approach & platform focus (TikTok, IG, YouTube, live commerce) and content formats.

•    Plan annual & campaign-level calendars with KOL integration (festive, launches, always-on).

KOL Identification & Selection

•    Curate KOLs that match brand values, target audience, and campaign objectives.

•    Ensure diversity of voices (beauty experts, lifestyle, niche subcultures, UGC creators).

•    Benchmark cost efficiency (CPV, CPE, EMV) and past performance.

•    Maintain strong relationships with KOLs, talent agencies, and communities.

Briefing & Content Direction

•    Develop creative briefs tailored to KOL strengths.

•    Align storytelling with brand/product messaging while keeping authenticity.

•    Guide KOLs on content formats (GRWM, tutorials, reviews, challenges).

•    Ensure content localization & cultural relevance.

Execution & Coordination

•    Coordinate campaign roll-out across multiple KOLs/platforms.

•    Oversee timelines, posting schedules, and deliverables.

•    Work with cross-teams (media, social, e-comm, PR) for integrated amplification.

•    Support live activations or IRL KOL events.

Measurement & Optimization

•    Track KPIs: reach, engagement, EMV, conversions, advocacy impact.

•    Compare performance vs benchmarks & SPLY (same period last year).

•    Identify top-performing creators and formats for future reuse.

•    Provide actionable insights & optimization for upcoming campaigns.

Innovation & Growth

•    Spot new KOL trends (e.g., TikTok subcultures, AI influencers, affiliate models).

•    Propose new partnership formats (IP sponsorship, branded content series, co-creation).

•    Scale advocacy by linking KOL programs to CRM, affiliate, and loyalty.

What you'll bring:

•    Proven work experience in Content / Social media in client servicing role

•    Professionals having a blend of strategic thought process, a creative point of view & business quotient to drive content projects

•    Experience in vendor management and people's skills to build equity with partners

•    Hands on experience with MS Office. Point of view on usage of tools like Photoshop will be an added advantage

•    Knowledge of SEO and social media trends and tools

•    Attention to detail

•    Good organizational and time-management skills

•    Minimum 5 years of relevant experience

•    Experience in advertising & social digital agency is preferable 

•    Excellent writing skills in English

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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