Director of Product Marketing - Bangkok, Bangkok, Thailand - Manatal Co

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Director of Product Marketing

About Manatal

Manatal is an HR Tech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital.

Manatal has a global presence and is trusted by thousands of businesses in over 135 countries. Our goal is to transform the entire hiring process by making it simple, efficient, and enjoyable for recruiters, hiring managers, and candidates alike.

Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.

Mission of the Role:

As our Head of Product Marketing, you will be the owner of Manatal's commercial storytelling and value-based messaging. You will play a key role in the successful launch of our product features by developing customer-facing assets, supporting product and sales enablement, and researching competitive intelligence. This role sits at the intersection of Product, Marketing, Sales, and Customer Success. You will orchestrate feature launches, shape go-to-market strategy, and ensure consistent, value-based messaging across the entire customer journey. Reporting directly to the SVP Marketing, you will operate as a strategic partner to company leadership while managing a team of Product Marketers / Growth Specialists.

Responsibilities:

• Go-to-Market Strategy: Lead the orchestration of integrated marketing launch plans for new product releases in close collaboration with Marketing Leads, Technical Product, and Customer Success teams.
• Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to our buyer personas. Ensure consistent, differentiated storytelling across all customer-facing touchpoints.
• Market Intelligence: Conduct market research, competitive benchmarking, and in-depth analysis to inform stakeholders of market direction and latest product innovation.
• Product & Sales Enablement: Oversee the creation of self-service enablement content (video explainers, interactive tours, UI visuals, documentation) and sales collateral (sales decks, one-pagers) to support Customer Success in driving feature adoption.
• Website Management: Own the website as a growth channel, including conversion rate optimization and user experience improvements to drive signups, demos, and product knowledge.
• Lifecycle Marketing: Manage direct and sequential communications (newsletter, email sequences, and in-app posts) throughout the user lifecycle, from user onboarding to product adoption.
• Team Management: Lead and mentor a team of Product Marketers / Growth Specialists responsible for the production of the customer-facing collateral (short and long copy, visuals, videos). Set clear priorities, standards of excellence, and execution frameworks.
• Performance Tracking: Define KPIs with a focus on performance and adoption (new signups/subscriptions acquired, conversion rates, sales asset utilization), measure campaign effectiveness, and iterate on strategies for continuous improvement.

Ideal requirements:

• Min. 6-8 years of experience in B2B SaaS, ideally within a Product-Led Growth environment; exposure to HR Tech or Staffing is a plus.
• Demonstrated success in senior product marketing roles, with a strong track record of positioning complex products in competitive and evolving markets.
• Exceptional storytelling and copywriting capabilities, with the ability to translate sophisticated product functionality into clear, compelling, and customer-centric value propositions.
• Proven ability to lead and execute cross-functional initiatives, managing multiple priorities in fast-paced environments with strong organizational discipline.
• Strategic thinker with a hands-on mindset, comfortable operating with ambiguity and translating high-level strategies into concrete execution plans.
• Strong technical fluency, capable of making complex product concepts accessible through educational and enablement content.
• Previous experience with modern marketing stack (Webflow CMS, Intercom, Hubspot, B2B Attribution Platform, etc.) and project management platforms (Notion, ClickUp, Jira).
• Familiarity with AI and LLMs tools for content creation, optimization, and scaling is a strong advantage.

Demo Video: 
YouTube Channel: 

Interested Candidates can also apply via this link: https://manatal.careers-

Manatal Hiring
At Manatal, we are dedicated to building an intuitive AI-powered application tracking system to streamline and transform the entire hiring and recruitment process.

We are devoted to attracting the best talent worldwide to join our team and take pride in being an equal-opportunity workplace. We are committed to equal employment opportunities regardless of religion, race, ethnicity, ancestry, national origin, gender, gender identity, sex, sexual orientation, marital or parental status, disability, age, citizenship or other class protected by applicable law.