Head of Affiliates - Bangkok, , Thailand - Lifull Connect

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INTERNAL JOB POST

Role: Head of Affiliates (Platform Expansion)
Reports to: Chief People Officer (CPO)
Type: Full-Time | Starting June 2025

At FazWaz, we believe some of our best innovations come from within—and now, we're opening the door for one of our own to step into a once-in-a-career opportunity.

We are launching a new business unit—a Platform-as-a-Service (PaaS) model for affiliate agents and brokerages in untapped Thai markets. This initiative will operate like a startup within FazWaz: you will own the vision, design the product, lead the launch, and run the P&L. You'll help us transform underserved markets into thriving ecosystems—without building physical offices or adding heavy ops.

Why FazWaz?

• We're Southeast Asia's most innovative proptech company—building tools to transform real estate from the ground up.
• We operate across Thailand, Vietnam, Indonesia, and the Philippines—with bold plans to scale.
• We own the full stack: consumer portals, CRM, transaction platform (PopDeal), AI tools, and developer services.
• You'll work with leaders who encourage experimentation, embrace calculated risks, and invest in your growth.
• You'll have room to make mistakes and try again—as long as you're learning and moving forward.
• We own the entire value chain—from portals to CRM to transaction platform

Why This Is a Career-Making Opportunity

• Build your own team, P&L, and roadmap from scratch.
• Lead the expansion of our affiliate model into 5–10 new markets, activating 5,000 agents by end-2026.
• Shape the product—define agent tiers, pricing models, CRM tools, onboarding funnels, and training systems.
• Gain hands-on leadership experience that most people only get through starting a company.

Why This Role?

You'll be empowered to:

• Build something from the ground up.
• Shape strategy, design systems, and lead execution.
• Be the CEO of your own business unit—with mentorship from leadership and cross-functional support.

This is not a structured 9-to-5. You'll need to be a:

• Builder who can roll up your sleeves and move fast.
• Thinker who sees gaps in the market and fills them.
• Leader who inspires agents, partners, and teams around you.

What You'll Do:

• Own the end-to-end strategy and execution of the Affiliate PaaS program.
• Recruit, onboard, and activate 5,000 affiliate agents by 2026.
• Build agent tools and sales systems using tech, training, and incentives.
• Test and adapt market by market—fail fast, learn faster.
• Run your own dashboard, OKRs, and business reviews directly with the CPO.

What You'll Own

1. Strategy & Business Design

• Define the affiliate business model (Core / Plus / Pro) and pricing structure.
• Identify ideal markets using lead data, CAC, and agent availability.
• Build SOPs for agent onboarding, CRM access, training, and listing activation.
• Set KPIs: activation rate, GP/agent/month, churn %, first transaction TTV.
  
  

2. Recruitment & Onboarding

• Launch the first 3 pilot markets (Bangkok outskirts, Pattaya, secondary cities).
• Run recruitment campaigns (roadshows, webinars, paid ads) and vet applicants.
• Lead onboarding sessions: setup CRM accounts, train on tools, certify on listings.
• Establish communities (Line/WhatsApp) for peer learning and engagement.
  
  

3. Partner Enablement & Retention

• Ensure agents can list, manage, and close deals with minimal support.
• Equip them with verified inventory, scripts, branding materials, and project access.
• Monitor performance and drive adoption of PopDeal and CRM tools.
• Launch recognition programs, leaderboard incentives, and support loops.
  
  

4. Platform & Ops Development

• Collaborate with Tech/Product on CRM roles, affiliate dashboards, listing upload portals.
• Help build the onboarding wizard, training LMS, and payout tracking tools.
  
  
• Deliver weekly reports on agent engagement, conversion rates, and deal volumes.

This Role Is For You If:

• You've always wanted to launch your own business—but want the platform, brand, and team behind you.
• You're driven by solving real problems for people—not just managing tasks.
• You're ready to break things, fix them, and push boundaries.
• You want to evolve, grow, and become a true business operator.

Must-Have Experience

• 5–8 years in real estate, proptech, or digital platform businesses, ideally in SEA markets.
• Proven track record in affiliate, channel partner, or sales network development.
• Experience working with or supporting real estate agents, brokerages, or developers.
• Deep understanding of transaction workflows, commissions, and CRM tools in real estate.

Skills & Traits

• Highly organized, execution-driven, and comfortable managing multiple market rollouts at once.
• Strong interpersonal and communication skills (able to recruit, onboard, and retain partners remotely).
• Data-driven: able to define KPIs, run performance reviews, and manage channel metrics.
• Comfortable with tech tools (CRM platforms, WhatsApp automation, dashboarding tools).
  

Language

• Excellent spoken and written English required.
• Proficiency in Thai is a strong bonus.

Benefits and Opportunities

• Join one of SEA's largest PropTech groups with presence in Thailand, Vietnam, Philippines, Indonesia, Cambodia, and growing.
• Own a high-impact regional growth initiative and build it from scratch.
• Work alongside senior leadership and be part of the company's next $100M+ expansion wave.
• Remote flexibility, travel opportunities, and future team-building potential as markets grow.

Deadline: May 31, 2025

This is an internal-first opportunity. If you're ready to take on the challenge and lead this next chapter of growth, submit your CV

We're not just building a business. We're offering a chance to build yourself.