Marketing Manager - กรุงเทพมหานคร, ประเทศไทย - Adecco
คำอธิบาย
About the Company:
Our client, who is a Food & Beverage company, is actively looking for a 'Marketing Manager'.
As a marketing manager, you will be responsible for independently executing plans to deliver short-term and long-term business objectives (revenue from sales, market share, profit, and branding).
Responsibilities include marketing activities, developing and maintaining responsible products, overseeing product development and design, product launches, market research, and creating advertisements across websites, print media, online media, and PR that affect pricing strategies and sales performance.
Additionally, you will also be involved in tracking sales data, maintaining inventory of materials to support sales, planning meetings, and preparing reports.
Responsibilities:
- Create the company's product logo to attract consumers effectively and maintain existing customer bases.
- Collaborate with the sales team and other departments (RD, Planning, Supply, etc.) to plan and oversee the implementation of various related projects.
- Understand market research and conduct marketing research to ensure that the conducted market research is meaningful.
- Assist in the development and implementation of the brand plan (including communication and new product development).
- Monitor sales and costs through analysis.
- Ensure the use of the logo and trademarks adheres to brand guidelines and aligns with overall brand strategy when communicating with all consumers.
- Check sales forecasts and brand metrics, and adjust plans as needed.
- Efficiently manage external teams (advertising agencies, media agencies, PR agencies, and market research agencies), internal teams (R&D, production, SCM, market research, and sales), and crossfunctional teams.
- Ensure that the marketing budget is efficiently used and considers the brand appropriately within the relevant group.
- Manage special projects assigned.
Experience requirements:
- Bachelor's or Master's degree in Marketing or a related field.
- 810 years of experience in marketing, advertising, and/or sales.
- Possess a knowledge of business processes, market dynamics, external environmental information, and marketing strategies.
Contact Person:
- Weerada Inmom
- Tel
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