Principal AI Specialist Sales - Bangkok, THA - Amazon

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Would you like to be part of a team shaping the future of the IT industry through responsible and innovative use of Artificial Intelligence? AWS seeks a Principal AI Specialist Sales professional to drive adoption of AWS's full stack AI services across ASEAN region.

Amazon Web Services (AWS) is advancing the next evolution of AI adoption.

We are seeking a Principal AI Sales Specialist who brings strong technical AI knowledge together with a customer-centric, outcomes-focused approach to revenue growth.

This role partners closely with customers to understand their goals, translate complex AI capabilities into clear business value, and support successful adoption at scale.

If you enjoy collaborating with diverse stakeholders, communicating technical concepts with clarity, and contributing to long-term customer success, we encourage you to apply.

Ability to engage with CEO/LOB owners for strategic conversations to leverage AI for business transformation, as well as with CTO/CAIO for AI-implementation linked technical architecture conversations.

AI specialist solution architects will support technical deep dives.

AWS Global Sales supports customers of all sizes across the region to innovate and grow in the cloud.

As organizations increasingly adopt foundation models, large language models (LLMs), and autonomous AI agents, we are expanding our team of technical sales professionals who can identify opportunities, build sustainable pipelines, and guide customers through complex AI adoption journeys across ASEAN.

Key job responsibilities
Sales & Revenue Contribution

• Support the achievement of sales targets by developing and maintaining a healthy pipeline and guiding customers through endtoend sales cycles, from discovery through agreement
• Create thoughtful account plans and territory strategies in partnership with internal teams, while maintaining accurate forecasting using CRM tools
• Collaborate with customers to identify and qualify highimpact AI use cases aligned to their business priorities and strategic objectives

Technical Sales & Solution Advisory

• Act as a trusted advisor on AWS GenAI and Agentic AI services, helping customers understand potential outcomes, value, and return on investment
• Lead technical discovery sessions and contribute to demonstrations, proofs of concept, and solution design, including model selection, finetuning, and deployment approaches
• Provide guidance on model evaluation, responsible AI practices, governance considerations, and relevant compliance requirements

Customer Engagement & Market Development

• Build and maintain strong relationships with decisionmakers and executive stakeholders through a consultative, collaborative approach
• Partner with internal teams to deliver workshops, enablement sessions, and solution reviews that support customer learning and adoption
• Share customer insights and feedback with AWS AI product teams to help inform product direction and improvements
• Engage Csuite executives to drive AWS AI services adoption: CEOs (business transformation), CTOs/CAIOs (technical architecture), CFOs (ROI models), line of business owners (use cases). Lead AIfocussed Executive Briefing Centers, board presentations, and strategic planning workshops

About the team
Diverse Experiences
AWS values diverse experiences.

Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform.

We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer.

That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony.

Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.

When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

• 7+ years of experience in technology roles, including technical or solutionoriented sales, with a demonstrated history of contributing to revenue goals
• Experience supporting complex, multistakeholder sales engagements and managing pipelines with a focus on accuracy and transparency
• Strong communication skills, with the ability to explain complex technical topics in a clear, engaging way for both technical and executive audiences
• Experience working with Generative AI technologies, including foundation models, LLMs, or autonomous agent frameworks
• Exposure to AI model development, finetuning, or production deployment
• Familiarity with prompt engineering, retrievalaugmented generation (RAG) architectures, finetuning techniques, and AI deployment patterns
• Advanced degree (MS or PhD) in Machine Learning, Artificial Intelligence, Computer Science, or a related field

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.

If the country/region you're applying in isn't listed, please contact your Recruiting Partner.