wassana sawangrop

Results-driven professional with expertise in product innovation, brand management, and market strategy, committed to developing high-impact cosmetic products that meet consumer demands and enhance brand equity. Skilled at leading cross-functional teams, optimizing product life cycles, and delivering measurable business growth through data-driven decisions.

New Product Development Manager
Journey Across Co., Ltd., - Bangkok, May 2023 - Present
Lead brand development for Bewild cosmetics, overseeing new product launches, concept design, year plans, cost estimation, timeline management, and coordination with suppliers/OEMs.
Collaborate with sales and marketing teams to plan inventory and product launches.
Manage sales channels including 7-Eleven and Traditional Trade.
Supervise a team of 3 (Product Development, Designer).
Launch Bewild Crystal Blush, awarded Best Seller 2024 by Eve & Boy.

Assistant Manager  New Business Development
S & J International Enterprises Public Company Limited - Bangkok, Jun 2011 - Apr 2023
Managed brand development and sales planning for Beautii Be, expanding domestic and international channels and overseeing sales and inventory control.
Coordinated product presentations, promotions, events, booths, roadshows, and influencer campaigns across Modern Trade (Eve & Boy, Watsons, Kiss, Konvy), Traditional Trade, and 7-Eleven.
Led New Product Development, including concept creation, packaging design, cost planning, and channel-specific launch strategies, while coordinating with suppliers and OEMs.
Supervised a team of 5 (Sales, Sales Admin, Product Development, Designer).
Achieved sales targets for 7-Eleven channels with key products such as Beautii Be Lovely Pill Kiss My Lip, Tanaka Powder, and Truly Matte Powder

Oversea Officer (Cosmetic Company)
TP4 International Co.,Ltd. - Bangkok., May 2009 - Jun 2011
Managed international clients for herbal cosmetic exports, handling product proposals, sales coordination, PO processing, and export documentation (FDA and others) while meeting sales targets.
Secured booth spaces and represented the brand at international trade shows, exploring new sales channels.
Conducted overseas client visits and market surveys to build strong relationships and drive repeat orders.
Coordinated executive schedules and cross-departmental tasks.
Liaised with the Department of International Trade Promotion for international exhibitions.
Consistently achieved sales goals and maintained long-term client relations.

1999 - 2003 | Bachelor's degree
Suan Sunandha Rajabhat University
Faculty of Business Administration
Major in Marketing

1996 - 1999 | High School
Yothin Burana School
Arts and Mathematics Program