Wilasini Montok

Hi there! I’m Wilasini Montok (Praew) — a creative brand strategist and content specialist passionate about storytelling, design, and digital marketing. With years of experience in luxury retail and beauty industries, I’ve developed strong expertise in building meaningful customer experiences and growing brands with purpose.

I’ve also created and managed my own wellness and lifestyle brands, gaining hands-on experience in brand development, product design, and online marketing. I’m fluent in Thai, English, and Chinese, which allows me to connect with diverse audiences and deliver high-quality communication across cultures.

As a freelancer, I offer services in content creation, translation, branding, and digital marketing — helping brands tell their stories beautifully and authentically.

Experienced Brand & Marketing Specialist with a strong background in luxury retail, creative content, and digital marketing. Skilled in customer engagement, visual storytelling, and cross-cultural communication.

Over 5 years of experience working with global luxury brands such as Zegna and Gucci, specializing in client relations and sales excellence.

As a freelancer, I also help small businesses and lifestyle brands develop their identity through branding, design, and social media strategies.

Bachelor’s Degree in Liberal Arts, Major in Business Chinese
Panyapiwat Institute of Management, Thailand (Graduated 2018)

Coursework focused on Business Communication, Marketing, and Chinese Language for International Business.