Head of Growth - Bangkok, , Thailand - Gogoprint Pte.

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Job description

Position Title: Head of Growth

Department: Marketing

Work arrangement: Remote (preferably in SEA for timezone alignment), or hybrid if person

About Gogoprint 

Gogoprint is South East Asia's #1 online printing company. We are active in Thailand, Singapore and Malaysia, and we are looking for dynamic and driven individuals to help us grow our business

• Our vision is to make printing easy and frictionless for all businesses in Asia Pacific, by moving the massive US$ 81bn printing industry online

• Now operating in 3 countries (Thailand, Malaysia & Singapore) 

• International team of 80+ people
  

Position Summary 

We're looking for a Fractional Head of Growth to own and drive our growth efforts on a part-time basis (approx. 3 days per week).

This role is ideal for a hands-on growth operator with startup / scale-up experience who enjoys high ownership, autonomy, and execution — without the overhead of a large team. You'll be responsible for identifying and executing the most impactful growth opportunities across acquisition, conversion, and retention, while working closely with the CEO and a small internal team.

This is not a strategy-only or advisory role. You will be expected to roll up your sleeves, run initiatives end-to-end, and constantly look for the next meaningful growth lever for the business.

This role is best suited for someone who enjoys personally running experiments, optimizing funnels, and improving retention — not managing large teams or agencies.

Your Responsibilities

Growth Ownership & Prioritization

• Own end-to-end growth outcomes, across acquisition, conversion, retention, and lifetime value

• Identify, test, and prioritize growth opportunities with the biggest potential business impact

• Focus on a small number of high-impact initiatives, rather than spreading effort thinly across many channels.

• Continuously reassess priorities, budgets, and initiatives based on results and learnings

Channel Development

• Drive customer acquisition across paid and organic channels; test and scale new acquisition channels and growth ideas with a clear conversion strategy

• Reallocate spend dynamically (across markets, product ranges) to maximize overall ROI and lifetime value

• Own strategies to improve repeat purchase, retention, and customer lifetime value

• Run and optimize structured growth experiments across the full funnel (acquisition → conversion → retention)

• Ensure acquisition efforts are aligned with long-term value, not just short-term CAC

Conversion Rate Optimization (CRO)

• Own conversion performance across key funnels and touchpoints

• Identify friction points in the user journey and implement improvements quickly

• Work closely with product, design, and operations teams to improve on-site and in-product conversion

• Balance speed and rigor — ship tests fast, learn, and iterate

Data & Performance

• Track and analyze growth performance across markets and channels

• Use data to make fast, informed decisions without over-engineering analysis

• Be comfortable making decisions with incomplete data and iterating quickly as learnings emerge.

• Own core metrics such as CAC, LTV, conversion rates, retention, and payback

• Communicate insights and recommendations clearly to leadership
  

What We're Looking For

• 5–8 years of experience in growth, marketing, or similar roles

• Strong background in startups, scale-ups, or high-ownership environments

• Proven experience running acquisition, CRO and retention initiatives

• Hands-on experience with paid acquisition, funnels, and experimentation

• Comfortable owning projects end-to-end with minimal support

• Strong analytical mindset with a bias toward action – ability to identify, analyze and evaluate market trends, customer insights, and competitor data

• High ownership, curiosity, and willingness to test and learn

• Comfortable operating in a lean, fast-moving team

• Prior experience in a fractional or interim is a strong plus

• Exceptional communication and interpersonal skills

• Min. Bachelor's degree in Business, Marketing, Math or related field. Advanced degree is a plus

Working Model [for fractional role]

• Part-time engagement of approximately 3 days per week

• Flexible scheduling with clear ownership of outcomes

• Focus on execution and impact, not meetings

• Close collaboration with CEO and a lean internal team

• Potential to adjust scope or extend engagement over time

Why This Role

• High ownership and autonomy

• Direct impact on growth and revenue

• Opportunity to shape how growth is done in a small team

• Close collaboration with founders and leadership

• Room to grow with the company

Job requirements

Your Qualifications:

• At least 5 years experience in growth marketing in e-commerce, marketplace, startups

• Proven experience in developing and executing digital growth strategies, with a focus on performance optimization

• In-depth knowledge of SEM and social media advertising

• Strong analytical and strategic thinking skills (demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data)

• Data-driven skillset to analyze, optimize and drive efficiency of CAC/LTV. Proficiency in data analysis or business intelligence tools (Google Analytics, Sheets / Excel, etc)

• Exceptional communication and interpersonal skills

• Comfortable working in a dynamic and fast-paced environment (open to challenges, flexible)

• Up to date on latest online marketing developments & best practices

• An experienced part-timer / freelancer, used to balancing competing priorities and effectively allocate time between clients while meeting objectives and deadlines

• Min. Bachelor's, preferable Master's degree in Business, Marketing, Math or related field. Advanced degree is a plus

All done

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