General Manager - Khlong Toei, Bangkok

General Manager (Bespoke Group / Kana Wellness) · About Us: · Bespoke Group (Kana Wellness) is one of Thailand's leading fully legalized full-value-chain cannabis and wellness operators, covering the entire value chain from cultivation, extraction, laboratories, product develop ...

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General Manager (Bespoke Group / Kana Wellness)

About Us:

Bespoke Group (Kana Wellness) is one of Thailand's leading fully legalized full-value-chain cannabis and wellness operators, covering the entire value chain from cultivation, extraction, laboratories, product development, clinics, dispensaries, and retail stores across the country.

We are committed to safe, compliant, innovative, and scalable operations, with a long-term vision to grow into the most trusted cannabis wellness brand in Thailand—supported by a strong retail network, omnichannel strategy, and a high-performance culture that drives sustainable profits.

Role Overview:

The General Manager will oversee end-to-end operations across all Bespoke/Kana business units. This role focuses strongly on retail excellence, aggressive scaling, supply chain optimization, e-commerce integration, and commercial performance.

We are looking for a young, energetic, business-savvy leader (preferably under 35) who can drive sales, push the team, optimize P&L, manage back-office functions, and execute rapid expansion of dispensaries and wellness stores nationwide.

Key Responsibilities

Retail Operations & Store Management

• Lead and scale retail storefront operations, ensuring high service standards, productivity, and consistent customer experience across all locations.
• Oversee the rollout and success of dispensaries, clinics, wellness centers, and retail outlets with a strong focus on manpower planning and operational excellence. Experience in successful retail operations is key.
• Identify, assess, and secure new store locations to support rapid expansion nationwide.
• Drive daily store KPIs including sales, profitability, service excellence, and operational compliance.

Business Strategy, Sales & Growth

• Develop and execute commercial strategies to increase revenue, cross-selling, customer retention, and omnichannel performance.
• Push sales culture, motivate teams, and set aggressive yet achievable targets.
• Build a strong brand presence aligned with the company's growth strategy and market positioning.
• Stay updated on cannabis industry trends and consumer behavior to drive product, retail, and marketing innovation.

Supply Chain, E-Commerce & Product Development

• Oversee the full supply chain, from cultivation and production to distribution and in-store operations.
• Strengthen logistics, inventory accuracy, and stock movement efficiency across all business units.
• Collaborate with the product and R&D teams to develop new product lines, including extracts, cannabis goods, THC/CBD supplements, and Thai herbal wellness categories.
• Work closely with marketing to expand e-commerce and omnichannel sales.

Compliance, Government Relations & Licensing

• Maintain rigorous compliance with the Ministry of Public Health, FDA, DTAM, DEA, and all regulatory bodies.
• Manage licensing, documentation, and operational permits across the value chain.
• Serve as a liaison between the company and government agencies to ensure full and ongoing legal alignment.

Leadership, Back-Office Management & P&L Oversight

• Lead cross-functional teams across cultivation, labs, retail, wellness, logistics, and HQ functions.
• Ensure high-performance culture with strong coaching, discipline, and team motivation.
• Manage P&L, budgeting, accounting fundamentals, cost control, resource allocation, and ROI-driven decisions.
• Develop SOPs across all business units to ensure consistency, efficiency, and compliance.
• Create a culture of succession planning.

Corporate Responsibilities

• Prepare strategic plans, operational policies, and improvement initiatives for management and board review.
• Represent the organization in internal or affiliated meetings as required.
• Monitor economic, operational, and competitor performance to ensure the company stays ahead of market changes.

Qualifications:

• Young, high-potential leadership talent — ideally under 35 years old.
• Bachelor's degree in Business, Operations, Retail Management, Supply Chain, or a related field.
• Minimum 5 years of leadership experience in successful retail management, storefront operations and storefront expansion.
• Track record in driving strong bricks-and-mortar retail and storefront operations in development, sales and impactful store look and feel; in addition, a track record in driving successful omnichannel sales performance.
• Track record of driving sales, improving store KPIs, and scaling retail operations.
• Strong knowledge of supply chain, store operations, manpower, merchandising, and e-commerce.
• Understanding of P&L, budgeting, cost management, and performance analysis.
• Familiarity with cannabis regulations is an advantage but not mandatory (training will be provided).
• Strong communication and interpersonal skills; ability to inspire and push teams to deliver results.
• All nationalities are welcome; proficiency in English required, Thai language a strong advantage.
• Able to travel frequently to visit stores and operational sites nationwide.