Head of Marketing and Commercial Excellence - Bangkok, Thailand - Ferring

    Ferring
    Ferring Bangkok, Thailand

    4 วันที่แล้ว

    คำอธิบาย

    Job Description:

    Marketing Strategy & Brand Leadership

    • Lead the localization and execution of global and regional marketing strategies and portfolio priorities.
    • Oversee strategic and operational brand planning across the portfolio, ensuring clear positioning and lifecycle management.
    • Drive market, customer, and competitive insights to inform strategy, investment decisions, and resource allocation.
    • Ensure high-quality development and execution of promotional strategies, campaigns, and materials in compliance with regulatory and internal standards.
    • Build and maintain effective engagement with Key Opinion Leaders (KOLs), scientific societies, and key external stakeholders.
    • Ensure strong company presence at major scientific and industry events.

    Commercial Excellence & Performance Management

    • Define and implement the Commercial Excellence framework, focusing on sales force effectiveness, customer segmentation, targeting, and performance management.
    • Lead incentive strategy design and governance in partnership with HR and Finance.
    • Oversee CRM strategy and data utilization to enable insight-driven decision-making and execution excellence.
    • Monitor commercial performance through KPIs, dashboards, and analytics; recommend and drive corrective actions where required.
    • Contribute to regional Commercial Excellence initiatives and ensure alignment with global best practices.

    Marketing Capability Development & Leadership

    • Lead, coach, and develop the marketing team, fostering strong strategic, analytical, and execution capabilities.
    • Establish clear capability frameworks for marketers, including brand management, customer-centricity, analytics, and omnichannel excellence.
    • Partner with HR to design and implement structured marketing capability development programs, onboarding, and career pathways.
    • Build a culture of accountability, collaboration, and continuous improvement within the marketing organization.
    • Act as a role model for leadership behaviors, compliance, and ethical standards.

    Financial & Strategic Planning

    • Own and manage the Marketing and Commercial Excellence budgets, ensuring effective resource allocation and return on investment.
    • Lead forecasting, long-range planning, and scenario analysis in collaboration with Finance and Sales leadership.
    • Support strategic business planning, new product planning, and portfolio optimization initiatives.

    Requirements

    Work Eligibility

    • Thai nationality

    Education

    • Bachelor's degree in Pharmacy, Life Sciences, or a related field.
    • MBA or postgraduate qualification in Business or Marketing is an advantage.

    Experience

    • Minimum 10 years of experience in pharmaceutical marketing and/or commercial excellence roles within multinational companies.
    • Proven track record in leading marketing teams and developing marketing capabilities.
    • Strong experience in prescription pharmaceutical products and regulated markets.
    • Demonstrated expertise in commercial excellence, sales force effectiveness, and performance management.
    • Experience across multiple therapeutic areas is preferred.

    Skills & Competencies

    • Strong strategic thinking and business acumen.
    • Inspirational leadership with a focus on talent development and succession planning.
    • Excellent analytical, problem-solving, and decision-making skills.
    • Ability to influence and collaborate effectively with senior stakeholders.
    • High level of integrity, compliance awareness, and professionalism.
    • Fluent in English with strong communication and presentation skills.

    Location:

    Ferring Thailand
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