Vice President, Marketing and Channel Management TH - Thailand - CIMB Group

    CIMB Group
    CIMB Group Thailand

    6 วันที่แล้ว

    คำอธิบาย
    Description

    Responsibilities:

    • Set marketing direction to expand debit card customer base.
    • Develop marketing activity and strategies.
    • Drive Profits & Loss (P&L)  growth and expand customer portfolio growth for mass and Preferred segments.
    • Implementation and management marketing campaigns to target customer segment.
    • Co-ordinate with CB MKT  and media team.
    • Ensure compliance to internal, local and regional regulatory/compliance requirements.
    • Deposit and Debit card acquisition campaign
    • Deposit and Debit card Usage campaign
    • Campaign fulfilment
    • Deposit and Debit card on Active / retention (overall)
    • In-app engagement and Reward platform

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