- Market Intelligence: Analyze market data and trends from online/offline sources and AI-based research to identify potential target clients and emerging opportunities.
- Strategic Planning: Prepare comprehensive annual marketing and business development strategy plans, including market analysis and competitive landscape assessments.
- Lead Management: Develop and implement lead generation strategies using digital marketing and networking. Maintain the dwp CRM system by tracking leads, proposals, and client interactions to ensure data is current and accurate.
- Proposal Management: Assist the Business Development Executive where required to manage the proposal development process to ensure timely submission and adherence to client requirements.
- Coordination: Coordinate with the business development and design teams to prepare high-quality proposals, presentations, and credentials using standard formats.
- Digital Presence: Develop and manage the firm's online presence, including the website, social media, and digital marketing campaigns, optimizing content for SEO and user experience.
- Content Creation: Create and curate engaging content, including blog posts, articles, and social media updates, often utilizing AI tools for efficiency.
- Public Relations: Develop promotion planning via design magazines and publishers (local and international). Review and prepare industry award submissions relevant to the business.
- Visual Assets: Organize professional photo and video shoots of completed projects and maintain a digital library of high-quality project images.
- Maintain and organize marketing materials and databases, including standard presentations and portfolios
- Support business development activities, including event planning and coordination
- Assist in preparing proposal packages for new project pitches
- Support the preparation of Letters of Appointment and agreements
- AI Utilization: Actively use approved AI tools (including LLMs and Generative AI) to assist with market research, competitor analysis, lead generation, and content creation (e.g., drafting emails, social media posts).
- Innovation: Adapt and integrate new technologies into business development and marketing workflows to improve efficiency.
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- At least 3 years of experience in marketing and brand management.
- Strong knowledge of marketing strategies, branding, and public relations.
- Good spoken and written English.
- Proficiency in Google Workspace (including Gmail, CRM, and Google Slides).
- Adaptability and willingness to learn and use AI-powered tools for marketing tasks.
- Creative, detail-minded, self-motivated, and equipped with excellent interpersonal and communication skills.
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Marketing Executive - Bangkok, , Thailand - dwp
คำอธิบาย
Key Responsibilities:
1. Strategic Business Development & Lead Generation
2. Proposal Development & Project Pursuit
3. Marketing, Content & Brand Management
4. Business Development, Networking & Events
5. Technology & AI Integration
Qualifications:
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