Marketing Executive - Bangkok, , Thailand - dwp

    dwp
    dwp Bangkok, , Thailand

    2 วันที่แล้ว

    ฿720,000 - ฿1,500,000 (THB) ต่อปี *
    คำอธิบาย

    Key Responsibilities:

    1. Strategic Business Development & Lead Generation

    • Market Intelligence: Analyze market data and trends from online/offline sources and AI-based research to identify potential target clients and emerging opportunities.
    • Strategic Planning: Prepare comprehensive annual marketing and business development strategy plans, including market analysis and competitive landscape assessments.
    • Lead Management: Develop and implement lead generation strategies using digital marketing and networking. Maintain the dwp CRM system by tracking leads, proposals, and client interactions to ensure data is current and accurate.

    2. Proposal Development & Project Pursuit

    • Proposal Management: Assist the Business Development Executive where required to manage the proposal development process to ensure timely submission and adherence to client requirements.
    • Coordination: Coordinate with the business development and design teams to prepare high-quality proposals, presentations, and credentials using standard formats.

    3. Marketing, Content & Brand Management

    • Digital Presence: Develop and manage the firm's online presence, including the website, social media, and digital marketing campaigns, optimizing content for SEO and user experience.
    • Content Creation: Create and curate engaging content, including blog posts, articles, and social media updates, often utilizing AI tools for efficiency.
    • Public Relations: Develop promotion planning via design magazines and publishers (local and international). Review and prepare industry award submissions relevant to the business.
    • Visual Assets: Organize professional photo and video shoots of completed projects and maintain a digital library of high-quality project images.

    4. Business Development, Networking & Events

    • Maintain and organize marketing materials and databases, including standard presentations and portfolios
    • Support business development activities, including event planning and coordination
    • Assist in preparing proposal packages for new project pitches
    • Support the preparation of Letters of Appointment and agreements

    5. Technology & AI Integration

    • AI Utilization: Actively use approved AI tools (including LLMs and Generative AI) to assist with market research, competitor analysis, lead generation, and content creation (e.g., drafting emails, social media posts).
    • Innovation: Adapt and integrate new technologies into business development and marketing workflows to improve efficiency.

    Qualifications:

    • Bachelor's Degree in Marketing, Business Administration, or a related field.
    • At least 3 years of experience in marketing and brand management.
    • Strong knowledge of marketing strategies, branding, and public relations.
    • Good spoken and written English.
    • Proficiency in Google Workspace (including Gmail, CRM, and Google Slides).
    • Adaptability and willingness to learn and use AI-powered tools for marketing tasks.
    • Creative, detail-minded, self-motivated, and equipped with excellent interpersonal and communication skills.
    * ช่วงเงินเดือนนี้เป็นการประมาณการโดย beBee
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Marketing executive